• Media concepts break down the way a media product constructs a relationship with its audience. • Each media concept works in conjunction with the other.
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The media concept already supersedes the identity concepts of sender and receiver, as media theorists have long been telling us in connection with remediation.
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1. ALL MEDIA ARE CONSTRUCTIONS: Media are mediated communication. They are not "slices of life," "windows on the world," or "mirrors of society." They are ...
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